The article presents the results of a rhetorical-comparative study of film reviews about Brazilian movies, published in magazines Veja and Bravo!, between the years 1997 and 2004.
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.Although different institutions, the magazines used similar argumentative resources to convince the reader with aesthetic judgments predominantly positive of recent Brazilian cinema.However, Bravo! presented persuasive rhetoric more stronger that Veja magazine.The dialogue between rhetoric and journalistic criticism demarcated the discussion relating to the methods of interpretation and meaning construction in film reviews